디지털 광고홍보 연구 및 트렌드에 대한 이야기를 나눕니다.
We review academic research findings and tell stories about current issues in digital strategic communication.
중앙대학교 광고홍보학과 학생들과 김유승 교수가
디지털 마케팅/광고홍보 관련 뉴스와 학술연구를 소개하는 공간입니다.
Students of following advertising courses at Chung-Ang University contribute to this blog:
- Digital Media Strategy
- Interactive Brand Communication
- Measurement Issues in Advertising and PR
- Digital Analytics
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Dr. Yeuseung Kim is an Associate Professor of Advertising in the College of Business and Economics at Chung-Ang University. Her expertise is in measuring advertising effectiveness and designing and conducting studies in consumer psychology. She examines how to better communicate with consumers and what keeps people engaged.
